Superbowl Commercials 2011

       I personally did not watch the Super Bowl because I am not a really big football fan.  But I did see some of the commercials.  One that I really liked was the Chrysler commercial.  This commercial showed how Detroit has suffered a lot since the car industry has taken a hit and many people have lost jobs.  This commercial is telling everyone that Detroit is tough and is a strong city that will continue doing what it does.  The commercial, to me, is showing what American is really about, which is hard working people trying to provide for their families and not living extravagant lives. They still show this commercial, but it is edited for time, a lot and I think that they should.  Another commercial that I really liked was a commercial by Bridgstone.  This commercial had a driver avoid hitting a beaver and then a few months later the beaver chops down a tree to prevent the driver from getting his car washed away by a flood. This commercial was cutie and funny because the guy did not kill the little beaver and then at the end the beaver like air fist bumps the driver.   The other commercial is one that I did not like.  This commercial was for the Android.  The commercial started out sketchy because it was like this dirty part of some downtown city with all these creepy people around.  Then we see how these people sewed on two severed human thumbs onto a robot.  This really grossed me out because the thumbs would randomly twitch and it was just awful and traumatizing. 

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While all of the other companies try to make great commericials, it is crystal clear that Coca Cola is the best at making commercials bar none.. I certainly think that they did a wonderful job of bringing into account current events while also adding humor. The immigration and border debate is certainly a hot press issue in today’s society. With Americans becoming more isolated from one another and getting heated over the immigration debate. Most Americans would believe in securing our borders, but most are divided among the current amnesty conflict. By injecting ourselves into the debate, Coca-Cola unites both the fronts through this witty commercial. I truly believe that Coca-Cola has done a wonderful job with this commercial. We are brought back in time between two hostile countries, and the borders of the government are shown distinct through a line in the sand. Even elementary children are able to recognize that the two forces are not friends to each other. This hostile nature breaks when one of the two are consuming Coca-Cola. The drink serves as a mediator between these two people that hate each other. This is a huge positive aspect of the story. The ability to connect the audience with a commercial and make them feel better about the story makes them able to reach success. This is a key part in any commercial is the ability to connect with the audience and make them like the product. Because of this, the Coca-Cola company has ranked as Numéro Uno in the Superbowl Commercials for the year of 2011.